Diamonds are forever horrible shiny

(Left: Madge moments before being totally bummed out by Djimon Hounsou)

OK, so the new ish of Vanity Fair is "guest-edited" by stupid Bono and all about Africa - raising awareness and tolerance and all of those good things. However, bundled with the mag is a whole other magazine devoted to diamonds?!?!? Haha!!! Amazing! Simply, amazing. Advertisers include Cartier, Chopard, Harry Winston, Asprey, Bulgari, Sotheby's Diamonds and Tiffany. Um, how did that ever slip past "guest-editor" Bono?!

There's 21 different covers for the new ish, each with a different pair of celebs playing a classic game of "telephone".

Here's how it went. The outcome may shock you; it's quite Freudian.

Don Cheadle was first in line and he was given the starting sentence, "The Diamond trade fuels bloody wars".

Don Cheadle told Barack Obama told Cassius Clay told Queen Rania (The MF'in Queen of Jordan) told Bono told Condi Rice told Bush told Desmond Tutu told Brad Pitt of course told Djimon Hounsou (the dude from that movie) told Madge naturally had to tell Maya Angelou told Chris Rock told his boy Warren Buffet told Bill Gates and his wife told stupid Oprah told Geroge Clooney told his man Jay-Z told Alicia Keys told Iman.

And can you believe by the time Iman told Don Cheadle, the phrase had become "Diamonds are forever and we don't give an F who's gotta die for them shits. Holla!". We're assuming Jay-Z was the one who added the "holla" in there, but the rest, we have no idea. Your guess is as good as ours.

But god, these celebs are just shameless!! Even in their subconscious! I'm throwing away all my Alicia Keys albums. Oh, wait, I don't own any.