"America’s biggest counterculture jamboree is also a $10 million business. Now it’s trying to leverage its brand — and save the planet by — by (gasp!) inviting corporate participants."
I'm not quite obsessed with or intrigued by Burning Man but it is interesting and rather strange.
Can something really be considered "counterculture" when its a $10M business? What do they think this is, punk rock?!
The current issue of Business 2.0 (July 2007) features about Burning Man as a business enterprise: “Burning Man Grows Up”