18 September 2007

Times to Stop Charging for Parts of Its Web Site

"The move comes two years to the day after The Times began the subscription program, TimesSelect, which has charged $49.95 a year, or $7.95 a month, for online access to the work of its columnists and to the newspaper’s archives. TimesSelect has been free to print subscribers to The Times and to some students and educators.

In addition to opening the entire site to all readers, The Times will also make available its archives from 1987 to the present without charge, as well as those from 1851 to 1922, which are in the public domain. There will be charges for some material from the period 1923 to 1986, and some will be free."

Oh, but don't think its because they just wanna be nice or anything, they're realising they can make more cash by opening the site up to everyone.

"What changed was that many more readers started coming to the site from search engines and links on other sites instead of coming directly to NYTimes.com. These indirect readers, unable to get access to articles behind the pay wall and less likely to pay subscription fees than the more loyal direct users, were seen as opportunities for more page views and increased advertising revenue"

Whatever the reason, The Times will stop charging for access to parts of its Web site, effective at midnight tonight, bitches.

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