24 June 2008

IKEA Name Generator

I always assumed the odd names of IKEA's products were bullshit, faux-Swedish.

Apparently they're not bullshit and there is a precise method to their madness. Most product names are based on a special naming system developed by IKEA. Company founder Ingvar Kamprad, who is dyslexic, found that naming the furniture with proper names and words, rather than typical product codes and numbers, made the names easier to remember.

For instance all upholstered furniture, coffee tables, and bookshelves are named after actual Swedish places. For example: Klippan is a town in Skåne, Sweden and its also the name of an IKEA sofa.

Beds, wardrobes, hall furniture all have Norwegian city names. Oslo is a name of an IKEA bed. It is also the capital and largest city of Norway and one of the most depressing places I've ever been.

Dining tables and chairs are named after Finnish cities.

Bathroom articles are named after Scandinavian lakes, rivers and bays.

Chairs and desks have traditional Swedish male names while materials like curtains have Swedish women's names. For instance BILLY (a Swedish masculine name) is the name of IKEA's popular shelf line.

All their garden furniture named after Swedish islands

Lighting: terms from music, chemistry, meteorology, measures, weights, seasons, months, days, boats, nautical terms

Bedlinen, bed covers, pillows/cushions: flowers, plants, precious stones; words related to sleep, comfort, and cuddling

Children's items: mammals, birds, adjectives. For example, DUKTIG (meaning: good, well-behaved) is a line of children's toys

Curtain accessories: mathematical and geometrical terms

Kitchen utensils: foreign words, spices, herbs, fish, mushrooms, fruits or berries, functional descriptions

Boxes, wall decorations, pictures and frames, clocks are all Swedish colloquial expressions

Anyway, so Blogdilla has made an IKEA furniture name generator. Type in your name and it'll give you your official Swedish flat pack furniture name.

No comments: